CASE STUDIES

OUR WORK

For a major producer of television content globally, we helped review and create an advanced process of data visualization for all aspects of their data and insight reporting.

Through a deep analysis of data sources, identification of key stakeholder requirements and development of highly visual output methods we helped to increase adoption and usage of data across their business.

ENTERTAINMENT

DATA VISUALIZATION AND STORYTELLING 

For a leading financial services issuer of credit cards, we helped them determine the optimal product features and benefits using primary research and advanced choice based analytics.

Working with a highly complex set of potential product combinations and a carefully selected response target we gathered research on consumer response and analyzed the combinations of product features to create the optimal product for launch.

FINANCIAL SERVICES

PRODUCT LAUNCH PRIMARY RESEARCH 

For a leading consumer product company, we gathered a wide and disparate set of data from digital and offline sources to create a unified view of the consumer. This view was then utilized to measure consumer response against marketing initiatives designed to drive engagement and connection to the brand.

CONSUMER PRODUCT

DATA

INTEGRATION 

For a major media conglomerate, we undertook a root and branch review of all their current data sources, mapped this to future business needs and identified future data requirements and developed a plan to secure new sources of data.

This led to the development of a multi-year analytical roadmap that provided the steps towards analytical and data maturity across the key dimensions of people, process and technology.

ENTERTAINMENT

DATA AUDIT & ANALYTICAL ROADMAP

For a leading private education establishment, we created a multi-stage model that measured the impact of brand and direct marketing on student enrollment. The model factored in all aspects of the wider environment, their marketing activity, competitive activity and seasonality.

The outcome was optimized marketing spend across all channels and increased confidence in the marketing investment that supported further dollars being allocated to brand marketing.

EDUCATION

BRAND & ENROLLMENT RESPONSE MODELING

For a major cable MSO, we oversaw the creation of a full suite of subscription optimization models. From customer acquisition, through upsell/cross-sell to retention, the project entailed gathering the data, specifying the modeling objective, building the models and implementing within the data infrastructure.

 

The models supported increased customer acquisition and profitability across all stages of the customer lifecycle.

CABLE

SUBSCRIPTION ENGAGMENT MODELING & OPTIMIZATION

For a leading wireless carrier, we analyzed the patterns of consumer shopping by creating a dataset from retail sales, social media, in-store promotional response and customer satisfaction.

An end to end Consumer Journey was developed that allowed the optimization of the retail experience and the reduction in customer dissatisfaction with the process. Each interaction between the brand and the consumer was examined and optimized using advanced models.

TELECOM

CONSUMER JOURNEY MAPPING

For a leading information services company, we designed and led the development of a predictive model to drive business growth. 

This led to development of both revenue streams from this product and also the in-house Data Science capabilities that ultimately helped drive development of more products and supported increased enterprise value.
 

IMFORMATION SERVICES

DESIGN OPTIMAL DATA SCIENCE PRODUCT

For a leading Telco provider we redesigned and executed a comprehensive winback strategy for its lapsed customers. We carefully analyzed past campaigns and seamlessly integrated new targeted outbound campaigns into the complex campaign segment structure. 

 

Working with established tools and technologies we then established a closed loop reporting process to track campaign performance that showed the contribution these marketing tactics were having on subscriber and revenue growth.

TELECO

OPTIMIZED CRM TO DRIVE ENGAGEMENT

For a leading Telco provider we revamped and revitalized their usage of a complex decisioning engine in the call center environment. 

 

By aligning the advanced analytics of the decision engine with the human orientated procedures in the call center, we created the right blend of human and machine learning working together to reduce customer churn and call abandonment.

TELECO

REVITALIZED ANALYTICAL DECISIONING IN CALL CENTER ENVIRONMENT

Working with one of the most storied names in film making, we were able to create an accurate and flexible prediction model of likely box office performance of their major theatrical releases. 

 

We worked to establish clear data flows and a structured modeling process that created a smooth update process that the client was able to take over with their own resources.

ENTERTAINMENT

PREDICTING BOX OFFICE SUCCESS

Working with one of the largest Telco’s in the world, we created a highly advanced pricing model that allowed them to not only understand their pricing sensitivity but also the impact of competitive pricing on their ability to secure new subscribers.

TELECO

MODELING PRICING SENSITIVITY ACROSS A COMPLEX PRODUCT PORTFOLIO

For a leading tech company, we reactively and proactively mined and analyzed social media data to generate key insights for executive leadership. 

 

The insights were routinely used to understand the flows of public opinion and shape communications strategy through a complex set of situations.

TECHNOLOGY

SOCIAL MEDIA ANALYTICS TO AID CRISIS MANAGEMENT

For a growing entertainment company, we designed and built a segmentation scheme to unlock where the best opportunities for platform and user growth would come from. Blending a complex set of behavioral and attitudinal data collected from both user data and primary research, we were able to define exactly where the next stage of growth would come from.

ENTERTAINMENT

DEFINING THE OPPORTUNITY SEGMENTS IN STREAMING TV

Purseia helps clients unlock value with their data
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